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	<title>ITV Archives - THIS IS MY 1950s from Transdiffusion</title>
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		<title>The Fifties – fearful and fabulous</title>
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		<dc:creator><![CDATA[Gwilym Lloyd-George]]></dc:creator>
		<pubDate>Wed, 24 Jul 2024 09:50:55 +0000</pubDate>
				<category><![CDATA[What we watched and listened to]]></category>
		<category><![CDATA[angry young men]]></category>
		<category><![CDATA[atomic bomb]]></category>
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					<description><![CDATA[<p>Lord Tenby gives his impression of the 50s as the decade draws to a close</p>
<p>The post <a href="https://my1950s.com/the-fifties-fearful-and-fabulous">The Fifties – fearful and fabulous</a> appeared first on <a href="https://my1950s.com">THIS IS MY 1950s from Transdiffusion</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Wednesday&#8217;s <a href="https://granadatv.network/" rel="noopener" target="_blank">Granada</a> programme <em>The Fifties</em> is a survey of the past 10 years. Here, Lord Tenby, who as Major Gwilym Lloyd-George, was Minister of Food (1951-54) and Home Secretary (1954-57), gives his impressions of the decade</strong></p>
<p>&nbsp;</p>
<figure id="attachment_913" aria-describedby="caption-attachment-913" style="width: 300px" class="wp-caption alignright"><a href="https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1.jpg"><img fetchpriority="high" decoding="async" src="https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1-300x411.jpg" alt="Cover of the TVTimes" width="300" height="411" class="size-medium wp-image-913" srcset="https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1-300x411.jpg 300w, https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1-768x1053.jpg 768w, https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1-275x377.jpg 275w, https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1-257x353.jpg 257w, https://my1950s.com/wp-content/uploads/2024/06/19591227-01-1.jpg 1000w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-913" class="wp-caption-text">From the TVTimes for week commencing 27 December 1959</figcaption></figure>
<p>TEN years: a seventh of man&#8217;s life span; a moment in history. Some decades leave no mark on history; others seem crammed with momentous events.</p>
<p>In the decade we have just lived through — the Fabulous Fifties some people are calling it — we in Britain lost a King; gained a Queen; fought in Korea; made the H-bomb; saw the cult of the Teddy Boy; did away with wartime rationing; climbed Everest in the person of Sir Edmund Hillary and Sherpa Tensing.</p>
<p>These were only a few of the things that happened to us during the 50&#8217;s.</p>
<p>When big events occur, we do not always appreciate their wider effects. They are driven from our thoughts by the next sensation. But in retrospect… </p>
<p>In 1951, we were in the middle of the Korean war. Who did not feel proud at the glorious stand of the Gloucester Regiment against great odds? Glorious in its display of British courage; inglorious that, a mere six years after the greatest war in history, men were still having to die to uphold the freedom we believe in.</p>
<p>On May 2, 1952, the first Comet airliner left London for Johannesburg, beginning the first jet passenger service. Then came the Comet disasters. It was a grievous blow to a brilliant aircraft, but out of those disasters came knowledge that has enabled others to build high-flying jets with complete safety. This is one of Britain’s important contributions to world technical knowledge. And it is a pleasure to recall that this last year of the decade has seen a revival of the Comet’s fortunes.</p>
<figure id="attachment_916" aria-describedby="caption-attachment-916" style="width: 300px" class="wp-caption alignright"><a href="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a.jpg"><img decoding="async" src="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a-300x786.jpg" alt="Mushroom cloud" width="300" height="786" class="size-medium wp-image-916" srcset="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a-300x786.jpg 300w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a-586x1536.jpg 586w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a-144x377.jpg 144w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a-135x353.jpg 135w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-a.jpg 763w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-916" class="wp-caption-text">The H-bomb… Britain&#8217;s second test in the Pacific, 1957</figcaption></figure>
<p>In that same year, 1952, Britain exploded her first atomic weapon. And the 50’s saw us progress — if that is the right word — from atomic bombs to hydrogen bombs.</p>
<p>This ominous mushroom cloud has dominated our lives more than anything else in the decade. We are all aware of its frightfulness, and in its very horror lies our salvation — while sanity prevails. Its mere possession, let alone its use, is an awesome responsibility.</p>
<p>Perhaps the hydrogen bomb is the most important thing that has happened in the 50’s. Because it is too dangerous to be trifled with, there has emerged the beginning of some sort of closer contact between the leaders of East and West. I would say that the nuclear fear has aroused the common man to serious contemplation of the issues of peace and war more than anything else has ever done.</p>
<p>Some people say that Britain is no longer a great Power, that the 50’s saw our decline. It is true that we are no longer the military arbiters of peace. In that sense, yes, perhaps we are no longer a great Power. But history may judge that, during the 50’s, Great Britain became greater by her influence on world affairs.</p>
<p>By exporting the British way of life, encouraging the development of new nations (most of whom elect to remain within the Commonwealth), by taking the initiative in breaking the ice of cold war.</p>
<p>Mr Macmillan&#8217;s personal visit to Moscow, which might easily have ended in fiasco, should never be forgotten as the beginning of a new trend in international affairs — the personal approach between heads of State.</p>
<p>June, 1953, and again the Royal Family was close to the nation. The Coronation of Queen Elizabeth II brought the monarchy even closer to the people — thanks to the TV cameras. There was a sense of participation in this formerly exclusive ceremony. Later in 1953, it was my pleasure as Minister of Food to announce that sugar rationing was over. Butter and cheese came off the ration in May, 1954, and food rationing ended officially on July 3.</p>
<p>At the end of that month, amid some cries of woe, the Act setting up the Independent Television Authority was passed. And I suppose that set up one of the most significant trends of the decade.</p>
<p>Competition and controversy in television improved the service. I think that is recognised as a general fact, whatever detailed arguments and criticisms may be made for or against either Channel.</p>
<p>The development of Independent Television speeded the growth of the viewing audience — the trend towards a stay-at-home Britain.</p>
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<p>The arguments are endless on this subject. I think television should be used with the same care you use when selecting a book in a library.</p>
<p>Does it have any effect on crime? Some people like to blame juvenile crime — which has increased during the 50&#8217;s — largely on films and television.</p>
<p>While it is easy to exaggerate the effect of certain TV programmes on viewers, it is important that the quality of programmes should be maintained at a high level. I had experience when Home Secretary of horror comics which, had we not prohibited their publication and importation, might have become a real menace.</p>
<p>When I was a boy, a policeman thought it part of his duty to cuff a boy he saw doing something naughty and technically against the law — and so did his father.</p>
<p>Psychiatry and the modern approach to juvenile crime is undoubtedly of great value, but I think the trend has been too much to search for obscure causes for delinquency when quick action at the first sign of waywardness would have done more good.</p>
<figure id="attachment_917" aria-describedby="caption-attachment-917" style="width: 300px" class="wp-caption alignright"><a href="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d.jpg"><img decoding="async" src="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d-300x923.jpg" alt="A drawing of a satellite and the moon" width="300" height="923" class="size-medium wp-image-917" srcset="https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d-300x923.jpg 300w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d-499x1536.jpg 499w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d-123x377.jpg 123w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d-115x353.jpg 115w, https://my1950s.com/wp-content/uploads/2024/07/19591227-06-d.jpg 650w" sizes="(max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-917" class="wp-caption-text">The other side of the moon… how Russia photographed it, 1959</figcaption></figure>
<p>Violence has been a trend of the past ten years. We have seen the emergence of the Teddy Boys.</p>
<p>I have not the slightest objection to any chap wearing what he pleases. I think it is good for a youth to take pride in his appearance. But it is a pity that hooliganism has become associated with the Teddy Boy style: otherwise this cult might have been nothing more than a picturesque development and a harmless expression of youthful vanity.</p>
<p>This decade began with the death of an “angry old man&#8221; — George Bernard Shaw who never tired of telling us how to put things right. And very entertainingly he did it, too.</p>
<p>I have less sympathy with that product of the 50&#8217;s — the angry young man. I suppose some “angry young man &#8221; at present in his cradle will one day tell us what a mess we made of the 50&#8217;s — just as the current crop complain about what we did 20 or 30 years ago.</p>
<p>I can never understand what they are angry about.</p>
<p>Did we become more selfish during the 50’s? Some say the I&#8217;m-all-right-Jack attitude has been another trend of the decade. I do not agree. There have always been selfish people, and always will be.</p>
<p>It happens that this rather graphic phrase is often applied to people who have been merely thoughtless rather than cynically indifferent to the plight of others. As a nation we are generally willing to help others.</p>
<p>I can give an example from my experience when Home Secretary. After the Hungarian uprising in 1956 we agreed to accept 2,500 refugees. Some days later I was informed that refugees were pouring into Austria in uncontrollable numbers. I authorised the immediate admittance of another 11,000. I do not recall anybody protesting.</p>
<p>Roaring Twenties, Fabulous Fifties — decades attract their own adjectives. I think Fearful Fifties is equally descriptive: they have certainly been uneasy, to say the least.</p>
<p>But I am full of hope. If the wealthy nations of the world display an unselfish attitude towards the have-nots — the teeming, undeveloped lands of the East — I believe the uneasy peace of the Fifties may well be made enduring.</p>
<p>I should like to think that we are entering the Sane Sixties.</p>
<p>The post <a href="https://my1950s.com/the-fifties-fearful-and-fabulous">The Fifties – fearful and fabulous</a> appeared first on <a href="https://my1950s.com">THIS IS MY 1950s from Transdiffusion</a>.</p>
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		<title>&#8220;Sauce for the Gander&#8221;</title>
		<link>https://my1950s.com/sauce-for-the-gander</link>
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		<dc:creator><![CDATA[H J Heinz Company]]></dc:creator>
		<pubDate>Wed, 04 Oct 2023 09:50:28 +0000</pubDate>
				<category><![CDATA[What we watched and listened to]]></category>
		<category><![CDATA[advertising magazine]]></category>
		<category><![CDATA[Eleanor Summerfield]]></category>
		<category><![CDATA[Heinz]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[Kenneth Horne]]></category>
		<category><![CDATA[Mary Malcolm]]></category>
		<category><![CDATA[Peter Cockburn]]></category>
		<guid isPermaLink="false">https://my1950s.com/?p=870</guid>

					<description><![CDATA[<p>Mary Malcolm defends British Housewives in a special advertising magazine on ITV</p>
<p>The post <a href="https://my1950s.com/sauce-for-the-gander">&#8220;Sauce for the Gander&#8221;</a> appeared first on <a href="https://my1950s.com">THIS IS MY 1950s from Transdiffusion</a>.</p>
]]></description>
										<content:encoded><![CDATA[<figure id="attachment_868" aria-describedby="caption-attachment-868" style="width: 1170px" class="wp-caption aligncenter"><a href="https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm.jpg"><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm.jpg" alt="Mary Malcolm, with labels reading &quot;Are women adventurous enough about food?&quot; – &quot;Can English women cook?&quot; – &quot;Do shoppers keep a close eye on food prices?&quot; – &quot;How does the rising cost of living affect your meals?&quot; – &quot;Do young wives of to-day cook as well as their mothers?&quot;" width="1170" height="1118" class="size-full wp-image-868" srcset="https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm.jpg 1170w, https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm-300x287.jpg 300w, https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm-768x734.jpg 768w, https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm-1024x978.jpg 1024w, https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm-395x377.jpg 395w, https://my1950s.com/wp-content/uploads/2023/05/sauce-marymalcolm-369x353.jpg 369w" sizes="auto, (max-width: 1170px) 100vw, 1170px" /></a><figcaption id="caption-attachment-868" class="wp-caption-text"><strong>Mary Malcolm</strong> is herself a wife and mother of three children as well as a TV personality – so no wonder she&#8217;s on the side of the housewife.</figcaption></figure>
<figure id="attachment_867" aria-describedby="caption-attachment-867" style="width: 300px" class="wp-caption alignright"><a href="https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne.jpg"><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-300x306.jpg" alt="Kenneth Horne" width="300" height="306" class="size-medium wp-image-867" srcset="https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-300x306.jpg 300w, https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-768x782.jpg 768w, https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-1024x1043.jpg 1024w, https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-370x377.jpg 370w, https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne-346x353.jpg 346w, https://my1950s.com/wp-content/uploads/2023/05/sauce-kennethhorne.jpg 1170w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-867" class="wp-caption-text"><strong>Kenneth Horne</strong> says what he really thinks about the way English women cook, shop and keep house. And he doesn&#8217;t pull his punches!</figcaption></figure>
<p style="font-size:30pt;text-align:left;"><strong>Mary Malcom defends British Housewives in</strong></p>
<p style="font-size:50pt;text-align:center;"><em>&#8220;Sauce for the Gander&#8221;</em></p>
<p style="font-size:25pt;text-align:left;"><strong>AND HEINZ MAKE TELEVISION HISTORY IN A SPECIAL ADVERTISING MAGAZINE ABOUT FOOD!</strong></p>
<p>&nbsp;</p>
<p>CAN English women cook? &#8220;Certainly!&#8221; says Mary Malcolm, vigorously springing to the defence of the British housewife. Does she succeed in convincing her adversary in discussion- the well-known stage and TV personality, Kenneth Horne? Listen to a new 15-min- ute magazine called &#8220;Sauce for the Gander&#8221; at 6.45 p.m. on Tuesday evening and find out for yourself how this particular argument starts, how it develops &#8211; and who wins.</p>
<p><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png" alt="" width="1000" height="110" class="aligncenter size-full wp-image-869" srcset="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png 1000w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-300x33.png 300w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-768x84.png 768w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-720x79.png 720w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-675x74.png 675w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>However heated the argument becomes, Mary Malcolm should succeed in preserving the peace. Her years of radio and TV experience have accustomed her to handling all kinds of awkward situations.</p>
<p>Once, during George Cansdale&#8217;s &#8220;Looking at Animals&#8221; series on television, she was nearly throttled by a boa constrictor &#8211; but she scarcely batted an eyelid. The most violent verbal battles could hold no terrors for her after that!</p>
<p><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png" alt="" width="1000" height="110" class="aligncenter size-full wp-image-869" srcset="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png 1000w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-300x33.png 300w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-768x84.png 768w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-720x79.png 720w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-675x74.png 675w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>When Mary Malcolm was invited to commère this new magazine she accepted eagerly – especially when she heard what it was going to be about. From first to last, it&#8217;s about food, and food is something everyone is interested in &#8211; but especially women. &#8220;Sauce for the Gander&#8221; will be helpful as well as interesting, because it will provide women with an opportunity to hear their own food problems freely discussed in a lively and amusing atmosphere, to learn new facts about food, and to take a really close look at food prices and the cost of living in general.</p>
<p><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png" alt="" width="1000" height="110" class="aligncenter size-full wp-image-869" srcset="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png 1000w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-300x33.png 300w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-768x84.png 768w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-720x79.png 720w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-675x74.png 675w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>Mary Malcolm has her own very decided ideas about food and housekeeping. She is herself a wife and mother and so is intimately concerned with the day-to-day problems of running a home. She understands as well as anyone the difficulties of running a home and a job, having had to solve this problem on her own account.</p>
<p><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png" alt="" width="1000" height="110" class="aligncenter size-full wp-image-869" srcset="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png 1000w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-300x33.png 300w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-768x84.png 768w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-720x79.png 720w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-675x74.png 675w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<figure id="attachment_866" aria-describedby="caption-attachment-866" style="width: 300px" class="wp-caption alignright"><a href="https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield.png"><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-300x251.png" alt="Eleanor Summerfield" width="300" height="251" class="size-medium wp-image-866" srcset="https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-300x251.png 300w, https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-768x643.png 768w, https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-1024x857.png 1024w, https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-451x377.png 451w, https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield-422x353.png 422w, https://my1950s.com/wp-content/uploads/2023/05/sauce-eleanorsummerfield.png 1170w" sizes="auto, (max-width: 300px) 100vw, 300px" /></a><figcaption id="caption-attachment-866" class="wp-caption-text"><strong>Eleanor Summerfield</strong> the well-known stage, film and TV actress shows how to make a delicious spaghetti dish.</figcaption></figure>
<p>During the magazine, Mary Malcolm will introduce the two guest stars, Kenneth Horne and Eleanor Summerfield, both with definite and often opposing views about food. Eleanor Summerfield has an exciting recipe for you. Be ready with your pencil and paper to jot it down as she demonstrates.</p>
<p>In another part of the magazine, Peter Cockburn goes out with the cameras, talking to housewives as they shop, taking a peep into their shopping baskets, finding out the kind of food they buy, discussing the difficulties of making housekeeping ends meet. He doesn&#8217;t just confine questions to city housewives, but he also visits a tiny English village where a completely different set of circumstances exists. Perhaps we shall be hearing your views.</p>
<p>Peter Cockburn will be everywhere, talking to people and taking pictures in big stores, small stores, everywhere in fact where housewives congregate to shop.</p>
<p><img loading="lazy" decoding="async" src="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png" alt="" width="1000" height="110" class="aligncenter size-full wp-image-869" srcset="https://my1950s.com/wp-content/uploads/2023/05/stars-divider.png 1000w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-300x33.png 300w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-768x84.png 768w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-720x79.png 720w, https://my1950s.com/wp-content/uploads/2023/05/stars-divider-675x74.png 675w" sizes="auto, (max-width: 1000px) 100vw, 1000px" /></p>
<p>Have you ever wondered how spaghetti is made? Does it grow? Or is it manufactured, or where does it come from? Well, here&#8217;s your chance to find out. Because in &#8220;Sauce for the Gander&#8221; there&#8217;s a fascinating documentary all about spaghetti. All kinds of hitherto unsuspected facts about spaghetti come to light.</p>
<p>Listen on Tuesday evening and find out all about it.</p>
<p>&nbsp;</p>
<h2>&#8220;Sauce for the Gander&#8221; goes on the air from 6.45 to 7 on Tuesday evening, 3rd December 1957</h2>
<p>The post <a href="https://my1950s.com/sauce-for-the-gander">&#8220;Sauce for the Gander&#8221;</a> appeared first on <a href="https://my1950s.com">THIS IS MY 1950s from Transdiffusion</a>.</p>
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